The Belfast Distillery Company Limited was formed in January 2011 by Peter Lavery the Belfast businessman who already operates the successful Danny Boy Premium Irish Whiskey Brands.

100 YEARS ON….. BELFAST LAUNCHES A NEW TITANIC….

A century ago , 12.13pm on Wednesday 31st May, 1911 to be exact, more than 100,000 people witnessed R.M.S Titanic, as it launched into the still, deep waters of Belfast Lough. At the time she was the largest man-made object ever moved in the world.

On the 31st May 2011 at the Europa Hotel, Belfast, a smaller but still significant crowd of VIP’s and well wishers gathered to witness the world launch of Titanic Irish Whiskey. The creation of the newly formed Belfast Distillery Company, Titanic Irish Whiskey is the first whiskey brand to emanate from the city of Belfast in nearly 100 years. Indeed the last whiskey distillery in Belfast closed 75 years ago and marked the end of the great era of Belfast as the most important whiskey-producing centre in the island of Ireland. Unknown to most people today, in the same era when Titanic was being launched, Belfast produced nearly half the total whiskey produced in Ireland.

The launch event was hosted by Howard Hastings, Chairman of the Northern Ireland Tourist Board and the first two whiskeys in the Titanic range a 5 & 10 Year old were presented to the enthusiastic and thirsty guests by Derek Hardy of the Belfast Distillery Company. Asked about their reasons for naming their whiskey after the most famous of Belfast built ships Titanic, Derek Hardy commented that the company felt it was important for Belfast to take huge pride in its great history of ship building and whiskey distilling and what better way to celebrate this than with the launch of a new whiskey brand from Belfast bearing the Titanic name. He further added that the Belfast Distillery Company had, as it’s long-term objective to once again establish Belfast as the distilling capital of Ireland.

It certainly appeared that the Titanic whiskeys being sampled by the large number of invited guests were very well received. The first two cases of whiskey were brought to the Europa by Belfast’s own Peter Lavery, lottery millionaire and successful businessman. Peter who has been a driving force behind the creation of both the Belfast Distillery Company and Titanic brand dusted off his old bus driver ‘s uniform for the occasion and arrived at the launch driving a 50 year old double-decker bus, tastefully branded with the impressive Titanic Whiskey logo.

Peter closed the launch by telling the assembled crowd that the Belfast Distillery Company had within its portfolio two key brands, the new Titanic and Danny Boy, which has already gained considerable success in the American and other world markets. Peter further revealed that plans were well developed for the company to open, within the next 18 months, the first distillery to be built in Belfast for 130 years. Peter added that not only would the new distillery be a return to the great whiskey producing days of Belfast ‘s past but would in the future also provide important employment for the people of the city.

For more information contact 

The Belfast Distillery Company

Tel No: +44 2890 426167

Email: info@belfastdistillery.co.uk